With all of the dialogue produced about some of the hotter business trends and issues, like Big Data and Analytics, Online and Social Media marketing, and the opportunities and challenges presented by globalization, it’s easy to observe that tracking, understanding, and acquiring more sales locally and globally is important. Understanding and knowing the customer behind the sale, however, seems have disappeared as a topic of business fodder, as well as how to service their issues and hear their opinions.
How does a company reintegrate the customer into its business model, what are some examples of successful integration, and how can the topic of customer service excellence reemerge as something deserving of more than just a swipe on a cell phone, or a quick read with that second cup of coffee? How can a company make a customer feel like they’re a part of the process, and that their satisfaction is of the utmost importance in this new business environment?
Presenters from K1ND- an Ogilvy & Mather Company and Rich Akers will tackle these questions with personal business experiences and advice.