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Event Details

Social media has become one of the most essential yet challenging marketing tools. Many marketers face difficulties choosing the right platform, creating relevant and sharable content, building their reach, and developing a successful and efficient social media strategy. SMEs may lack the resources and budget to execute social media campaigns on the same scale as multinationals, there are many opportunities for them to innovate and use creative approaches to build their brand and audience.

The American Chambers of Commerce, Australian Chamber of Commerce, and China Entrepreneurs are bringing together social media gurus from different fields and perspectives to discuss how SMEs can utilize social media to generate ROI and grow their professional and brand presence. Brad Burgess, Co-chair of AmCham China’s Marketing, Advertising and PR Forum and Associate Director at Burson-Marsteller, will moderate this event.

Apr 19, 2016

6 PM - 9 PM

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AmCham China Conference Center
AmCham China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road
北京市金桐西路10号 远洋光华国际 AB座6层
Beijing, Chaoyang District, China


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  • 6 PM - 6:30 PMRegistration
    6:30 PM - 7 PMPresentations
    7 PM - 7:45 PMPanel
    7:45 PM - 8:15 PMQ & A
    8:15 PM - 9 PMNetworking


  • Matthew  Brennan  (CEO of China Channel)

    Matthew Brennan

    CEO of China Channel

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  • Brad  Burgess (Director, Corporate & Public Affairs Practice of Burson-Marsteller)

    Brad Burgess

    Director, Corporate & Public Affairs Practice of Burson-Marsteller

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  • Thomas  Graziani (Co-Founder of WalktheChat)

    Thomas Graziani

    Co-Founder of WalktheChat

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  • Joe Peng (Senior Director and Chief Digital Strategist of Burson-Marsteller)

    Joe Peng

    Senior Director and Chief Digital Strategist of Burson-Marsteller

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  • Benoit  Reulier (Product Manager at EventBank)

    Benoit Reulier

    Product Manager at EventBank

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  • Xiaodan  Zhou (Head of Marketing, Marketing Solution at LinkedIn)

    Xiaodan Zhou

    Head of Marketing, Marketing Solution at LinkedIn

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Standard Ticket
RMB 150
Door Price RMB 150