Social media has become one of the most essential yet challenging marketing tools. Many marketers face difficulties choosing the right platform, creating relevant and sharable content, building their reach, and developing a successful and efficient social media strategy. SMEs may lack the resources and budget to execute social media campaigns on the same scale as multinationals, there are many opportunities for them to innovate and use creative approaches to build their brand and audience.
The American Chambers of Commerce, Australian Chamber of Commerce, and China Entrepreneurs are bringing together social media gurus from different fields and perspectives to discuss how SMEs can utilize social media to generate ROI and grow their professional and brand presence. Brad Burgess, Co-chair of AmCham China’s Marketing, Advertising and PR Forum and Associate Director at Burson-Marsteller, will moderate this event.