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Event Details

Running effective events that deliver return on investment and develop the company brand is a key element of marketing.Whether you are organising small seminars, workshops and webinars, large multi-stakeholder conferences or community fundraisers, it is vital to consider a number of factors during planning and execution and after the event.Defining your core objectives in terms of ROI is key, from gauging the profile of attendees and sponsors to lead generation, brand building and broadening your marketing database. It is also crucial to measure ROI vs budget; to make sure everything runs smoothly on the night; and to deliver and track post-event follow-up activities.

Kiran Patel, Marketing and Events Director at Lehman Brown, and Olivia Ji, COO of EventBank, will discuss event best practices and how you can utilize and optimize data and technology to generate ROI.

Мар 29 2016

14:00 - 17:00

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AmCham China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road
北京市金桐西路10号 远洋光华国际 AB座6层

Beijing, Chaoyang District, Китай

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Door Ptice
RMB 100
RMB 200