Author of the B2B sales classic “Blueprint for SaaS Sales Organization”, Founder of Winning By Design, one of the most successful modern-day sales acceleration consultancies worldwide, contributor for Harvard Business Review, consultant, and coach to CEOs of many leading SaaS companies, professional speaker.
Keynote speaker for influential events around the world, such as Dreamforce, Sales Hacker, Frost & Sullivan, Rainmaker, SaaStock, RD Summit and Rock Your Revenue. His speech is filled with passion, insights and innovative thinking.
Jacco ran global sales organization for a number of software companies in the Silicon Valley before founding Winning By Design. Today the firm’s clients spanning across the Americas, EMEA, Asia Pacific and China, including Google, Intel, LinkedIn, and Adobe.
He is also long-term consultants to many venture capital firms that focus on SaaS investments. Together they co-produce strategic sales series workshops at Stanford University.