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活动详情

Social media has become one of the most essential yet challenging marketing tools. Many marketers face difficulties choosing the right platform, creating relevant and sharable content, building their reach, and developing a successful and efficient social media strategy. SMEs may lack the resources and budget to execute social media campaigns on the same scale as multinationals, there are many opportunities for them to innovate and use creative approaches to build their brand and audience.

The American Chambers of Commerce, Australian Chamber of Commerce, and China Entrepreneurs are bringing together social media gurus from different fields and perspectives to discuss how SMEs can utilize social media to generate ROI and grow their professional and brand presence. Brad Burgess, Co-chair of AmCham China’s Marketing, Advertising and PR Forum and Associate Director at Burson-Marsteller, will moderate this event.

2016年04月19日

18:00 - 21:00

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AmCham China Conference Center
AmCham China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road
北京市金桐西路10号 远洋光华国际 AB座6层
Beijing, Chaoyang District, China

Beijing

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活动日程

  • 18:00 - 18:30Registration
    18:30 - 19:00Presentations
    19:00 - 19:45Panel
    19:45 - 20:15Q & A
    20:15 - 21:00Networking

演讲嘉宾

  • Matthew  Brennan  (CEO of China Channel)

    Matthew Brennan

    CEO of China Channel

    嘉宾简介
  • Brad  Burgess (Director, Corporate & Public Affairs Practice at Burson-Marsteller)

    Brad Burgess

    Director, Corporate & Public Affairs Practice at Burson-Marsteller

    嘉宾简介
  • Thomas  Graziani (Co-Founder of WalktheChat)

    Thomas Graziani

    Co-Founder of WalktheChat

    嘉宾简介
  • Joe Peng (Senior Director and Chief Digital Strategist at Burson-Marsteller)

    Joe Peng

    Senior Director and Chief Digital Strategist at Burson-Marsteller

    嘉宾简介
  • Benoit  Reulier (Product Manager at EventBank)

    Benoit Reulier

    Product Manager at EventBank

    嘉宾简介
  • Xiaodan  Zhou (Head of Marketing, Marketing Solution at LinkedIn)

    Xiaodan Zhou

    Head of Marketing, Marketing Solution at LinkedIn

    嘉宾简介

票务信息

Standard Ticket
¥150
Door
现场票价 ¥150
菜单